Goal of the project

Create a promotional videos campaign for Mozilla Firefox, a leading web browser focused on privacy and data protection.

The aim of this project was to focus on safe browsing and identity protection as key value propositions, while highlighting the community-driven approach of the Firefox product.

I had the pleasure of working on these wonderful videos. Together with a great team of creatives such as animators, sound designers, and producers we were able to bring to life this wonderful concept.

Challenge

Our challenge for this project was to create a series of unique animated videos that would balance educating the audience on what “safe browsing” is while promoting the Mozilla Firefox browser.

Since the videos were both educational and promotional, we took great care to craft a tone that would be both compassionate and confident, providing the viewer with a sense that Mozilla cares for them and knows how to protect them.

Approach

To achieve the soft and compassionate tone Firefox were seeking, I began with the visual style. Working closely with the client to adhere to their branding guidelines and I created a completely custom style of illustration for their campaign.

By utilizing muted pastel colors and simple illustrations that had a hand-drawn quality I was able to gave the videos a very warm and human feeling. To push this warmth further, we kept the animation very simple and straightforward to give the final product a look that is high quality, but also relaxing.

Video Choose a Better World

To represent user input in the Mozilla community, we centered this video around a collaborative graffiti mural. We depicted artists gathered around a shared canvas to share their creativity.

Video Building Better Internet Together

For this video, we depicted Mozilla Firefox users as custodians of a garden, pitching in together to keep the space clean and growing.

Video Share Your Joy

To show the infinite ways users make use of Mozilla Firefox to meet their unique needs, we depicted Firefox users as roommates in a shared apartment. Each roommate goes to their own room to find their own personalized space which they thrive in before sharing it with their friends.

Video Committed to Privacy

To depict the way Firefox protects users from the darker sides of internet data collection, we depicted a young woman being shielded from a rainstorm. While other nearby people flee the storm, the main character remains cool and collected, as she is protected.